Don't Get Burned By Web Designers
If you bring up the subject of web design with small business people, it wouldn't take
long to find someone who has been burned by a web designer. Perhaps they have even come to the conclusion that a web site is not worth the expense. Let's look at how and why that happens, and outline some success principles that will help you when you need web design services. Since so many web designers get it wrong, the web design principles that actually work may surprise you.
One of the problems with web design is that software programs have made it seem easy
to create a web site. If you have the software, it would not take you long to build a web site. There are an abundance of inexpensive templates available to make it even easier to put together a web site. Getting a professional looking web site is not difficult at all. So you may wonder,
why is that a problem?
The process of creating a web site does not end with making it look professional. In fact, that
could very well be one of the least important aspects of a web site design. Let's face it, there are ugly web sites that make a lot of money. Since life is not fair, there are great looking web sites that make little or no money. I'm not saying the professionalism of your web site is not important;
I am saying it's not enough.
There is a serious flaw in the web design industry, and small business owners are especially
prone to fall victim to it. The problem is that usually, very little business planning goes into a web
site design. Too many web designers are more concerned with selling web design than taking the time to build an effective web site.
This deficiency stems from the fact that very few web designers are marketing people. Small business people do not have big advertising budgets, so they are easily attracted to the low rates of average web designers. Good marketing means setting priorities and effectively using your resources to accomplish goals.
The one element I find seriously missing in web design is the very thing that is fundamentally important; that element is uniqueness. A Unique Selling Point (USP) is one of the basic tenets of marketing. You must answer the questions: why should I buy from you, and, what makes you different from my other choices? If you fail in this area, your web site visitor will not be kind to you. They will leave and not come back; they will probably not tell you why they left either.
Read your web site copy to see if it contains another common error. Does it say, "We this," and, "We that?" Do not "we" on your web site visitors! Your web site copy should speak to the visitor, address their needs, and solve their problem. It must compel them in some way. You need to draw them in and sell them on your solution.
When you take notice of how many web sites violate these basic marketing principles above, you will begin to see how you have the opportunity to rise above your competitors. Just think, if the majority of business web sites are violating even these most basic principles, how much more could you benefit from hiring a web designer who understands marketing?
There is a lot of emphasis placed on search engine optimization (SEO), and there should be, because this is very important if you want to have your web site found by people using the search engines. For most web sites, search engines account for 80% to 95% of all visitors. However, as important as SEO is, if you have a web site that is not creating sales with the visitors you are already getting, SEO is the wrong priority.
The next principle is the one you will probably find the most surprising. People actually read
web sites! Yes, they do have a short attention span, and we will look at that point next, but they do read. There have been many studies done to document the way people use web pages. Even though so much attention is given to graphics, the studies show that well over 75% of the time,
web page users read the text before they notice graphics.
This does not mean that graphics are unimportant. Visual elements are one of the many advantages a web site can provide. When you consider that people use the Internet to seek information, then it does makes sense that they will read your web site's content. Providing the
right information can mean the difference between winning a customer,
or surrendering them to your competition.
Succesful Internet Marketing Professional since 1998 who thinks globally, who can provide creative ideas and complete Turn-Key solutions to individuals, small business companies and corporate clients to optimize their offline / online business, improve their effectiveness and productivity. He teaches his own step-by-step system to clients to help them achieve rapid
success on the internet.
Simply put, designing an award winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist. It is the integration of web design, development and Internet marketing with focused-generation tactics that is vital to the success of your site. Without smart marketing any great website will fail.
Larry focuse specifically on how to synergistically succeed at Internet marketing through web site design, search engine optimization, search engine marketing, analytics, email, and branding programs, that helps you achieve high traffic to your website that converts to revenue.
An Internet Marketing Services & Consulting expert that helps you obtain the best search engine ranking and maximize traffic to your web site ensuring substantial increase of online market presence, sales and profit potential.
Larry is a business consultant that gives you professional advice on any problem that you may have, advise you how to successfully and profitably manage your online business. Larry will work hard to assist clients in attracting prospects, obtaining new listings, and understanding the marketing options available as being the highest priority.
This is all accomplished by leveraging the most effective web technology standards and combing these with the best marketing practices. Larry Bussey is a well known and highly respected markerter with a proven track record in today's online market place. A person who's eager to
be your trusted and reliable partner for success.
Larry is widely acknowledged as an internet marketing expert with hidden secret weaponds, having the ability to trounce the compititon and take on the coveted # 1 reseller spot in almost every marketing rollout.
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